International
Latino Millennials in the U.S. are attracted to products that reflect their culture
https://www.youtube.com/watch?reload=9&v=-7L0LhEd0GI
The Latino market has a golden opportunity to enter the U.S. market and supermarket chains. While the pandemic has hit the economy, the new normality might offer new possibilities. Millennials play an important role in this scenario since they are looking for ways to connect with their Latino roots.
Social networks have shown how Millennials often share with others what brings them closer to their cultural backgrounds. An example of this is the video made by a young Salvadoran who calls himself Curly.
His video went viral on Tasty. On that platform, the Salvadoran proudly features his grandmother making El Salvador’s signature dish: pupusas.
Latin products
More and more Latino products are finding their way into U.S. supermarkets. Previously this was only possible through supermarket chains such as Safeway, Giant, Ralphs or Kroger.
During the “Current events, trends and challenges of retail sales in the United States” Forum, the opportunity to continue positioning Hispanic products in U.S. supermarkets was discussed.
According to Julio Ibañez, President of the Hispanic Retail Chamber of Commerce, Latinos are now more likely to consume Hispanic foods, beverages and products sold in U.S. retail markets.
Latino Millennials
According to the Chamber of Commerce, this group of people is drawn to those supermarket chains that reflect their culture and that of their families.
Data presented shows that 51% of millennials look for these products in supermarkets. In addition, 57% of Latinos say they are drawn to Hispanic supermarkets because they have products and brands that reflect their cultural tastes.
Today there are 62 Latino supermarket chains in the United States, offering Latinos products from their countries that create a sense of nostalgia for food.
Therefore, the Hispanic Retail Chamber of Commerce recommends creating a different product from what is available in the United States. The only thing missing is the creation of a new mechanisms to facilitate the supply, the demand and the export of nostalgic products, he added.
International
Gaza ceasefire at risk after Trump’s ultimatum on hostages, says Hamas
The ceasefire between Israel and Hamas in Gaza is hanging by a thread after the Palestinian Islamist movement warned on Tuesday that U.S. President Donald Trump’s threats were making the situation “even more complicated” for the ongoing truce in the region.
On Monday, the Republican leader threatened to unleash “hell” in Gaza if Israeli hostages are not released by Saturday, as stipulated by the ceasefire agreement in effect since January 19.
“Trump must remember that there is an agreement (for a ceasefire) that both parties must respect, and that is the only way to bring back the prisoners,” said Sami Abu Zuhri, one of Hamas’ leaders.
“The language of threats has no value and only complicates matters further,” he emphasized.
Hamas, which has been in power in Gaza since 2007, announced on Monday that it was indefinitely postponing the next hostage release, accusing Israel of violating the ceasefire agreement brokered by Qatar with the help of the United States and Egypt.
However, the Islamist movement stated that the door for the hostages’ release remains “open” if Israel fulfills its obligations.
On Tuesday, UN Secretary-General António Guterres urged Hamas to release the hostages.
“We must do everything we can to prevent hostilities from resuming in Gaza, which would lead to a huge tragedy,”he wrote on the social media platform X.
The ceasefire halted more than fifteen months of conflict in the Gaza Strip, allowing for five hostage exchanges after Hamas took Israeli hostages on October 7, 2023, in return for Palestinian prisoners held in Israel.
International
Luisa González criticizes Daniel Noboa for hiding after narrow first-round defeat
Luisa González, the presidential candidate from the correísmo movement, compared her electoral confrontation with current Ecuadorian president and re-election candidate Daniel Noboa to “a battle of David against Goliath.” She stated that Noboa “feels like a loser, which is why he hides” after she nearly surpassed him in votes in the first round.
In an interview with EFE, the first she gave to an international media outlet after becoming the main protagonist of Sunday’s electoral night, González expressed her joy over the best result for correísmo in a first round without former President Rafael Correa (2007-2017) as a candidate, calling it “a great victory.”
With 96.31% of votes counted, González (Revolución Ciudadana) received 43.96% of valid votes, compared to 44.15% for Noboa (ADN), leading both candidates to a second round, as occurred in 2023, when the businessman won to complete the term of President Guillermo Lasso.
After the results were revealed, Noboa did not appear publicly on Sunday, and on Monday, he issued a written statement declaring himself the winner of the first round. González found this statement “very amusing,” as she claims to have received two percentage points more than Noboa.
“The one who feels like a winner goes out, faces the media, and says ‘I won,’ just like I’m doing. He feels like a loser, which is why he hides from the media, from his supporters, and from the country,” stated González, a 47-year-old lawyer and single mother of two who aims to become the first woman to win Ecuador’s presidential elections.
International
Gulf of Mexico renamed “Gulf of America” on Google Maps following Trump’s executive order
The Gulf of Mexico was officially renamed the “Gulf of America” on Google Maps.
The name change for the oceanic basin — shared by the United States, Mexico, and Cuba — went into effect on Monday across the country. Both names now appear for Google Maps users outside the U.S., while the Gulf of Mexiconame remains in place in Mexico.
The renaming was carried out after Donald Trump signed an executive order titled “Restoring Names That Honor American Greatness” on his first day in office, January 20, asserting that the Gulf should celebrate the United States, not Mexico. The Gulf of Mexico had carried that name since the 17th century.
Google stated that it would comply with the Trump order, but only after an update in the U.S. Geographic Names System (USGS).
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Gulf of Mexico renamed “Gulf of America” on Google Maps following Trump’s executive order
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