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Cuba factory that rolled Castro’s cigars still strives for ‘the perfect puff’

YAMIL LAGE / AFP

AFP | by Leticia PINEDA

Seated before a machine that checks cigar quality, Orquidea Gonzalez says she is proud to carry on the craft’s tradition and contribute to an export industry that has grown during the pandemic.

“I love making cigars. This is where I’ve spent my life, and it’s an art. Not everyone knows how to make cigars, like not everyone knows how to paint a picture,” said the 55-year-old factory worker.

Her job is to measure in a metal tube the draw of each cigar to ensure that the smoker gets the perfect puff.

“If it’s less than 40, the (suction) level is excessive; if it’s more than 80, it’s too low,” she explained, her eyes glued to the machine’s needle. 

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The El Laguito factory opened in 1966 in western Havana to make the cigars favored by the hero of the 1959 Communist revolution and longtime president Fidel Castro.

The factory is the birthplace of Cohiba cigars, Cuba’s most prestigious brand. The name recalls the way the native Taino people referred to the rolled tobacco leaves they smoked.

Rolling one’s own leaves is a tradition that endures among farmers in the western province of Pinar del Rio, where most Cuban tobacco farms are located.

Flavor

Castro’s favorite cigar, the Cohiba Lancero, which he smoked until he quit in 1985 at the age of 59, is still produced in the factory.

“Despite all the difficulties we face,” the goal is to manufacture “nearly two million” cigars in 2022, or roughly 9,000 a day, said factory head Oscar Rodriguez.  

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Despite the coronavirus pandemic, Cuban cigar exports grew by 15 percent in 2021, totaling $568 million, according to Habanos S.A., which includes all national brands. That constitutes a significant boon for the Cuban economy, which is in the grips of its worst crisis in 30 years, with daily shortages and power cuts.

The factory “did not stop for a single day” during the pandemic, eventually making cigars “the country’s second-largest export,” Rodriguez said. 

Spain, China, Germany, France and Switzerland are among the top buyers.

Expertly handling curved blades and a sticky substance, dozens of workers put the finishing touches on the ends of newly rolled cigars.

Some 60 percent of the workers are women — following a tradition at the factory founded by Castro’s comrade-in-arms Celia Sanchez — that aims to give opportunities to single mothers or women in difficulty.

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Another founder, Norma Fernandez, who died during the pandemic, rolled the cigars for the leader of the revolution.

“It was a privilege to be able to say, ‘I made the president’s cigars,’” said Orquidea Gonzalez, hard at work at the factory, which is housed in an elegant 1950s villa.

Caridad Mesa, now 55, started working at El Laguito as a cleaning lady. Thirty years later, she is in charge of spotting the smallest defects in the cigars. 

It is necessary to control “the quality, the weight, the length… the thickness,” she said, scrutinizing boxes brimming with cigars under a large portrait of Communist revolutionary icon Ernesto “Che” Guevara.

Cohiba cigars, which include a wide range of styles, can cost  $30 to $200 each, both in Cuba and abroad.

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“Cuban tobacco is distinguished from all other kinds by the flavor of the land of Pinar del Rio,” said Gonzalez.

It is there, she added, “where the best tobacco crops are grown.”

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The sentence is shorter than the 10-year prison term sought by prosecutors against the 65-year-old conservative former leader, whose move against Parliament triggered a major political crisis that ultimately led to his removal from office.

Yoon, a former prosecutor, is still facing seven additional trials. One of them, on charges of insurrection, could potentially result in the death penalty.

On Friday, the Seoul Central District Court ruled on one of the multiple secondary cases linked to the affair, which plunged the country into months of mass protests and political instability.

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On Thursday, Mexican Foreign Minister Juan Ramón de la Fuente held talks with his U.S. counterpart, Secretary of State Marco Rubio. Following the meeting, the U.S. State Department said in a statement that “despite progress, challenges still exist” in addressing organized crime.

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“There are many results and there will be more, but there must be mutual respect and shared responsibility, as well as respect for our sovereignties,” she said.

On Monday, Sheinbaum held a phone call with U.S. President Donald Trump to discuss security issues. She said she once again ruled out the presence of U.S. troops in Mexico to fight drug cartels.

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