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Cuba factory that rolled Castro’s cigars still strives for ‘the perfect puff’

YAMIL LAGE / AFP

AFP | by Leticia PINEDA

Seated before a machine that checks cigar quality, Orquidea Gonzalez says she is proud to carry on the craft’s tradition and contribute to an export industry that has grown during the pandemic.

“I love making cigars. This is where I’ve spent my life, and it’s an art. Not everyone knows how to make cigars, like not everyone knows how to paint a picture,” said the 55-year-old factory worker.

Her job is to measure in a metal tube the draw of each cigar to ensure that the smoker gets the perfect puff.

“If it’s less than 40, the (suction) level is excessive; if it’s more than 80, it’s too low,” she explained, her eyes glued to the machine’s needle. 

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The El Laguito factory opened in 1966 in western Havana to make the cigars favored by the hero of the 1959 Communist revolution and longtime president Fidel Castro.

The factory is the birthplace of Cohiba cigars, Cuba’s most prestigious brand. The name recalls the way the native Taino people referred to the rolled tobacco leaves they smoked.

Rolling one’s own leaves is a tradition that endures among farmers in the western province of Pinar del Rio, where most Cuban tobacco farms are located.

Flavor

Castro’s favorite cigar, the Cohiba Lancero, which he smoked until he quit in 1985 at the age of 59, is still produced in the factory.

“Despite all the difficulties we face,” the goal is to manufacture “nearly two million” cigars in 2022, or roughly 9,000 a day, said factory head Oscar Rodriguez.  

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Despite the coronavirus pandemic, Cuban cigar exports grew by 15 percent in 2021, totaling $568 million, according to Habanos S.A., which includes all national brands. That constitutes a significant boon for the Cuban economy, which is in the grips of its worst crisis in 30 years, with daily shortages and power cuts.

The factory “did not stop for a single day” during the pandemic, eventually making cigars “the country’s second-largest export,” Rodriguez said. 

Spain, China, Germany, France and Switzerland are among the top buyers.

Expertly handling curved blades and a sticky substance, dozens of workers put the finishing touches on the ends of newly rolled cigars.

Some 60 percent of the workers are women — following a tradition at the factory founded by Castro’s comrade-in-arms Celia Sanchez — that aims to give opportunities to single mothers or women in difficulty.

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Another founder, Norma Fernandez, who died during the pandemic, rolled the cigars for the leader of the revolution.

“It was a privilege to be able to say, ‘I made the president’s cigars,’” said Orquidea Gonzalez, hard at work at the factory, which is housed in an elegant 1950s villa.

Caridad Mesa, now 55, started working at El Laguito as a cleaning lady. Thirty years later, she is in charge of spotting the smallest defects in the cigars. 

It is necessary to control “the quality, the weight, the length… the thickness,” she said, scrutinizing boxes brimming with cigars under a large portrait of Communist revolutionary icon Ernesto “Che” Guevara.

Cohiba cigars, which include a wide range of styles, can cost  $30 to $200 each, both in Cuba and abroad.

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“Cuban tobacco is distinguished from all other kinds by the flavor of the land of Pinar del Rio,” said Gonzalez.

It is there, she added, “where the best tobacco crops are grown.”

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International

Paris prosecutors alert U.S. over alleged deepfake strategy linked to Elon Musk

The Paris Prosecutor’s Office said on Saturday that it had alerted authorities in the United States over suspicions that tech entrepreneur Elon Musk may have encouraged the spread of sexualized deepfake content on the social platform X to artificially boost the company’s valuation.

According to prosecutors, the controversy surrounding explicit AI-generated videos—reportedly linked to Grok, the platform’s artificial intelligence system—may have been deliberately triggered to increase the market value of X and X AI.

The office added that the alleged strategy could be tied to the planned June 2026 public listing of a new entity formed through the merger of SpaceX and X AI.

French authorities said they contacted the U.S. Department of Justice as well as legal representatives at the U.S. Securities and Exchange Commission (SEC) earlier this week to share their concerns.

Responding on X in French to a report about the case, Musk referred to French prosecutors using an offensive term.

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When contacted, X’s legal representative in France did not immediately comment.

Grok, the platform’s AI system, has its own account on X, allowing users to interact with it or request content generation. For a period, users were able to tag the bot in posts to generate or edit images, a feature that may have facilitated the spread of such material.

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International

Netanyahu vows to target Iran’s leadership after missile strikes in southern Israel

Israeli Prime Minister Benjamin Netanyahu vowed on Sunday to target Iran’s leadership directly, escalating rhetoric amid ongoing hostilities between Israel and Iran.

Speaking during a visit to the southern city of Arad, which was struck by an Iranian missile a day earlier, Netanyahu said Israel would intensify its response against Tehran.

“We are going after the regime. We are going after the Islamic Revolutionary Guard Corps, that gang of criminals,” he told reporters while standing among the debris left by the தாக்க.

He added that Israel intends to strike “personally” at Iran’s leadership, as well as its facilities and economic assets.

In addition to Arad, Iranian missiles also hit the city of Dimona on Saturday. The area is widely believed to host Israel’s undeclared nuclear facilities. The strike caused significant damage following a direct impact.

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Netanyahu also visited Dimona, where he urged residents to strictly follow military instructions and seek shelter whenever warning sirens are activated.

“The entire nation is a front line, and the home front is also a front line. And when we are on the front line, we follow these instructions,” he said.

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International

US panel backs Trump-themed coin amid controversy

The United States Department of the Treasury confirmed to AFP that the Commission of Fine Arts approved the design of a new collectible coin featuring Donald Trump, with members of the commission appointed by the current administration.

According to the proposal, the coin will feature an image of Trump standing with clenched fists over a desk on the obverse, while the reverse will display an eagle, a traditional symbol of the United States.

The sale price of the collectible has not yet been disclosed, although the United States Mint typically offers similar items for more than $1,000.

“There is no more iconic portrait for the front of these coins than that of our president Donald Trump,” U.S. Treasurer Brandon Beach said in a statement sent to AFP. He added that two additional coins — a $1 piece and a one-ounce gold coin — are also under consideration.

However, the Citizens Coinage Advisory Committee (CCAC), another body responsible for reviewing new coin proposals, declined to discuss the Trump design in late February.

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“Only nations governed by kings or dictators place the image of a sitting leader on their currency,” said Donald Scarinciat the time. “No country in the world has minted coins featuring a democratically elected leader during their term in office,” he added.

When contacted by AFP, the Treasury Department did not immediately respond to requests for further comment.

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