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Lula must fight for center to win Brazil runoff: analysts

Photo: Nelson Almeida / AFP

AFP | Javier Tovar

To prevail in Brazil’s tighter-than-expected presidential runoff, leftist veteran Luiz Inacio Lula da Silva will have to strike alliances with centrists, woo the business sector and offer voters more than just his legacy, analysts say.

The long-time front-runner may have won Sunday’s first-round vote against far-right incumbent Jair Bolsonaro, but the latter appears to have the momentum, having shattered pollsters’ forecasts of a rout to finish within five points of Lula (48 percent to 43) and force a second round on October 30.

If Lula, the charismatic but tarnished ex-president who led Brazil from 2003 to 2010, is to stymy Bolsonaro, analysts say, he will have to redouble his efforts to win back the political middle, still disillusioned over the devastating corruption charges — since annulled — that controversially sent him to jail in 2018.

The 76-year-old Workers’ Party (PT) founder acknowledged as much himself after Sunday’s disappointing results.

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“We’ll have to spend less time preaching to the choir and more time talking to voters… those who appear not to like us,” he said Monday after meeting his campaign team to chart their strategy for the final stretch.

“Little peace-and-love Lula is ready to talk to everyone.”

Deal-making time

Known as a deft politician, Lula will need to tap that acumen to strike alliances.

“He will have to make some gestures and concessions” to the center-left and center-right, whose votes Bolsonaro will also be after, said political analyst Leandro Gabiati, head of consulting firm Dominium.

Lula already made a giant nod to centrists by picking center-right veteran Geraldo Alckmin — the candidate he beat in the 2006 presidential race — as his running mate.

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Now he needs to chase the votes that went to Sunday’s third- and fourth-place finishers, center-right candidate Simone Tebet (four percent) and center-left candidate Ciro Gomes (three percent).

Lula got a clutch endorsement Tuesday from Gomes’s Democratic Labor Party (PDT), despite a long history of animosity between the two men.

Gomes grudgingly went along, saying in a video he “supported” the endorsement as “the only exit, under the circumstances.”

Getting the backing of center-right Senator Tebet, an anti-abortion Catholic, could meanwhile be key to luring socially conservative women voters.

She has hinted she is ready to back Lula. But it will be another matter winning over her party, the Brazilian Democratic Movement (MDB), which has a strong pro-Bolsonaro wing.

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“Make your decision soon. Mine is already made,” Tebet told the divided party’s leadership.

Big spending shelved

Lula will also have to sell the business sector on his plans for Latin America’s biggest economy.

He presided over a watershed economic boom in the 2000s, blending market-friendly policy with ambitious social programs.

But Bolsonaro has more backing from the market this time around — as seen when stocks surged Monday on his better-than-expected showing.

Lula will have to be “malleable” on economic policy to woo the business sector, said Arthur Ituassu, professor of political communication at Pontifical Catholic University in Rio de Janeiro.

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The former president will likely have to renegotiate his plans to expand social spending and overhaul the tax system, Ituassu said.

“That’s going to be fundamental,” he said. “That’s how he wins the volatile center.”

Back to the future?

Lula, who left office basking in a record 87-percent approval rating, also must stop leaning so heavily on his legacy and offer voters concrete, forward-looking policy plans, analysts say.

“He’s only talked about his achievements from his past administrations,” said Paulo Calmon, a political scientist at the University of Brasilia.

“He needs to present plans for the future.”

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If that weren’t enough, the former president also will have to perform one final feat of political gymnastics: execute all the above without losing the 57 million votes he won Sunday.

“A lot of voters who aren’t necessarily on the left voted for Lula out of anti-Bolsonaro sentiment,” said Dominium’s Gabiati.

“But if Bolsonaro improves his message, he might reverse that rejection… and win that vote.”

  • Brazilian former President (2003-2010) and candidate for the leftist Workers Party (PT) Luiz Inacio Lula da Silva (C),gives his thumbs up next to his wife Rosangela "Janja" da Silva (2nd L), his vice presidential candidate Geraldo Alckmin (L), the president of the Brazilian Communist Party (PCdoB) Luciana Santos (2nd R) and Marina Silva of the Partido Rede, during a coordination meeting in Sao Paulo, Brazil on October 3, 2022. - After an inconclusive first round of presidential elections, in which ex-president and frontrunner Luiz Inacio Lula da Silva failed to garner the 50 percent of votes plus one needed to avoid an October 30 runoff against far-right incumbent Jair Bolsonaro, Brazilians woke up to another month of uncertainty in a deeply polarized political environment and with renewed fears of unrest. (Photo by NELSON ALMEIDA / AFP)

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International

Trump replaces Homeland Security Secretary Kristi Noem with Senator Markwayne Mullin

U.S. President Donald Trump announced Thursday the departure of Kristi Noem as Secretary of Homeland Security, one of the key architects of the administration’s policy of deporting undocumented immigrants.

Noem, who has been assigned a new role as a “special envoy” to Latin America, will be replaced starting March 31 by Republican Senator Markwayne Mullin, the president said in a message posted on his social media platform Truth Social.

According to media reports, Trump made the decision after Noem’s recent hearings in Congress, during which she faced tough questions regarding the awarding of a major public contract.

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International

Young Woman Will Represent Mexico at 2026 World Cup Opener, Says President Sheinbaum

Mexico’s president, Claudia Sheinbaum, announced Thursday that the young Mexican woman who proves to have the best ball control skills will receive her personal ticket to the opening match of the 2026 FIFA World Cup in Mexico City.

The left-wing leader had previously said she would not attend the tournament’s opening game on June 11 in the Mexican capital and instead planned to give away the ticket number 00001, reserved for her by FIFA.

During her morning press conference, Sheinbaum explained that women between 16 and 25 years old can participate by submitting a video through an official platform.

“What do they have to do? Keep the ball in the air for one minute,” she said, referring to the soccer juggling challenge that will determine the winner.

Among the judges selecting the winner will be Mexican striker Charlyn Corral, the world’s top female scorer who set a ball-control record in 2005, and professional referee Katia Itzel García.

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Sheinbaum also revealed that she plans to watch the opening match during a large public gathering with giant screens in the Zócalo, located in the historic center near the presidential palace.

“Very few people will be able to attend the opening. So I will watch it here with the people, and a young woman will represent me and the people of Mexico,” the president said.

Sheinbaum has previously commented on the high cost of World Cup tickets, as well as the difficulty of obtaining them in a metropolitan area with more than 20 million inhabitants.

In the 2026 tournament, jointly hosted by United States, Mexico, and Canada, Mexico will stage 13 matches in Mexico City, Guadalajara, and Monterrey.

The opening match will take place at the legendary Estadio Azteca, which previously hosted World Cup opening ceremonies in 1970 and 1986, occasions when the presidents in attendance were famously booed by the crowd.

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Claudia Sheinbaum: Operation Against ‘El Mencho’ Was Based on Pending Arrest Warrants

Mexico’s President Claudia Sheinbaum on Wednesday rejected claims that the military operation that resulted in the death of Nemesio Oseguera Cervantes, known as “El Mencho,” leader of the Jalisco New Generation Cartel (CJNG), was carried out under pressure from the United States government.

Sheinbaum explained that the deployment of federal forces was aimed at executing outstanding arrest warrants against Oseguera Cervantes, who was considered one of the most wanted criminals in both Mexico and the United States.

“That was not the objective (to ease pressure from the United States). It is very important, and I want to repeat it. This individual had an arrest warrant, or several,” Sheinbaum said, referring to the operation conducted on February 22.

According to the president, the initial goal was to capture Oseguera Cervantes, but military forces responded after coming under attack during the intervention.

“The operation was to detain him. The problem is that they were attacked — the Secretariat of National Defense — and they responded at that moment,” she said.

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The president insisted that the action was not carried out in response to external demands, although she acknowledged intelligence cooperation with the United States.

“It was not done in any way because of pressure from the United States, not at all. Of course, there was intelligence information from the United States that was used specifically,” she concluded.

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