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Musk ‘kills’ new Twitter label, hours after launch

Photo: Richard Drew / AP

| By AFP | Julie Jammot |

Twitter launched two new verification tools Wednesday but “killed” one of them hours later in a messy start to owner Elon Musk’s campaign to revamp the influential platform following his $44 billion buyout.

The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray “official” badge for some high-profile accounts.

But the new gray label was almost immediately scrapped, overshadowing the launch of Twitter Blue, which is currently only available on the mobile app on iPhones and in the United States.

“I just killed it,” Musk tweeted hours after the new tag was added to government accounts, big companies and major media outlets.

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“Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t,” the world’s richest man added.

The U-turn invited further scrutiny of Musk’s plans for Twitter a week after he laid off thousands of workers and drew a massive drop in spending by advertisers, who are wary of the site’s direction.

The blue tick has been a mark of an account’s authenticity and doubts emerged that public figures or media outlets would pay for it. The official gray tag was seen by observers as a workaround to solve that problem.

The launch of the new official label began Wednesday and was on the accounts of companies such as Apple and BMW, as well as public ones such as the White House and major media outlets.

But only hours later, it was gone for many of them.

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Accounts that had received the “official” badge — including Agence France-Presse, BBC News, Pope Francis and Kanye West — saw the mention disappear.

‘A lot of work’

Esther Crawford, an executive who announced the gray tick on Tuesday, insisted that the official label was still going to be part of the relaunch, but that “we are just focusing on government and commercial entities to begin with.”

“There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things — many will fail, some will succeed,” she tweeted Wednesday.

“The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business.”

During a panel for advertisers broadcast on Twitter, Musk exercised some damage control, admitting that a lot of work lay ahead to get the site to the place he wished to reach.

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“We’ve got a lot to do on the software side. I can’t emphasize that enough,” he said.

Musk took control of Twitter after a drawn-out legal battle in which the mercurial tycoon tried to renege on a deal that many believe he overpaid for.

It emerged on Tuesday that Musk sold $4 billion worth of shares in Tesla to help pay for a transaction in which he took on billions of dollars in debt.

Twitter Blue is seen as one way to overcome the loss in advertisers since Musk took over.

Twitter last week fired half of its 7,500 employees, which Musk said was necessary as the company was losing $4 million a day.

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International

Regional mexican music mourns the death of Banda Gota de Oro singer Giovanni Vera

Regional Mexican music is mourning the death of Giovanni Vera, lead vocalist of the band Banda Gota de Oro, who was among the victims of an armed attack that occurred on Sunday, December 28, in the Mexican state of Guanajuato.

The incident took place inside a residence located in the Los Presidentes neighborhood, in the municipality of Irapuato.

According to preliminary reports, several people were gathered at the house when armed men burst in and opened fire on those present. The attack left five people dead, including the singer.

Hours after the shooting, Banda Gota de Oro confirmed Vera’s death through its official Instagram account. In one of the posts, the group expressed its grief with an emotional message: “Today, the sky is dressed for a celebration because you are singing up there. Your voice and your joy will live on forever within us.”

Messages of support and condolences from fans and fellow musicians quickly flooded social media, paying tribute to the artist and expressing solidarity with his family and bandmates.

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One Dead, Three Injured in Shooting at Cree Nation in Saskatchewan

One person was killed and three others were injured in a shooting reported early Tuesday in the Big Island Lake Cree Nation, in the Canadian province of Saskatchewan, according to local media.

Police said they were alerted to the incident in a remote area located approximately 392 kilometers northwest of the city of Saskatoon. Authorities issued a dangerous persons alert for two suspects, who were described as armed.

Saskatchewan police urged residents to seek shelter immediately, lock their doors, and avoid the area while the situation remains under investigation. Officers are working to determine whether the shooting was a targeted attack or a random act of violence.

As a precautionary measure, seven health-care facilities in the surrounding area were placed under lockdown, Saskatchewan Premier Scott Moe said in a post on X.

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Mexico’s President Visits Victims After Train Derailment Kills 13 in Oaxaca

Mexican President Claudia Sheinbaum visited on Monday the victims injured in a train accident that left 13 people dead in the southern state of Oaxaca and announced financial assistance for those affected by the derailment of the Interoceanic Train, which was inaugurated in 2023.

The train, carrying 241 passengers and nine crew members, derailed on Sunday while traveling along the Interoceanic Corridor, a major infrastructure project that connects the Pacific coast with the Gulf of Mexico across the Isthmus of Tehuantepec. The corridor was one of the flagship initiatives of former President Andrés Manuel López Obrador’s administration (2018–2024).

Sheinbaum visited three hospitals in the neighboring towns of Tehuantepec and Salina Cruz, where around 20 injured passengers remain hospitalized. She also went to a funeral home to accompany the families of those who lost their lives in the accident.

According to Mexico’s Navy Secretary, Raymundo Morales, the accident occurred when one of the locomotives derailed, causing all four railcars to leave the tracks.

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