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Musk ‘kills’ new Twitter label, hours after launch

Photo: Richard Drew / AP

| By AFP | Julie Jammot |

Twitter launched two new verification tools Wednesday but “killed” one of them hours later in a messy start to owner Elon Musk’s campaign to revamp the influential platform following his $44 billion buyout.

The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray “official” badge for some high-profile accounts.

But the new gray label was almost immediately scrapped, overshadowing the launch of Twitter Blue, which is currently only available on the mobile app on iPhones and in the United States.

“I just killed it,” Musk tweeted hours after the new tag was added to government accounts, big companies and major media outlets.

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“Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t,” the world’s richest man added.

The U-turn invited further scrutiny of Musk’s plans for Twitter a week after he laid off thousands of workers and drew a massive drop in spending by advertisers, who are wary of the site’s direction.

The blue tick has been a mark of an account’s authenticity and doubts emerged that public figures or media outlets would pay for it. The official gray tag was seen by observers as a workaround to solve that problem.

The launch of the new official label began Wednesday and was on the accounts of companies such as Apple and BMW, as well as public ones such as the White House and major media outlets.

But only hours later, it was gone for many of them.

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Accounts that had received the “official” badge — including Agence France-Presse, BBC News, Pope Francis and Kanye West — saw the mention disappear.

‘A lot of work’

Esther Crawford, an executive who announced the gray tick on Tuesday, insisted that the official label was still going to be part of the relaunch, but that “we are just focusing on government and commercial entities to begin with.”

“There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things — many will fail, some will succeed,” she tweeted Wednesday.

“The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business.”

During a panel for advertisers broadcast on Twitter, Musk exercised some damage control, admitting that a lot of work lay ahead to get the site to the place he wished to reach.

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“We’ve got a lot to do on the software side. I can’t emphasize that enough,” he said.

Musk took control of Twitter after a drawn-out legal battle in which the mercurial tycoon tried to renege on a deal that many believe he overpaid for.

It emerged on Tuesday that Musk sold $4 billion worth of shares in Tesla to help pay for a transaction in which he took on billions of dollars in debt.

Twitter Blue is seen as one way to overcome the loss in advertisers since Musk took over.

Twitter last week fired half of its 7,500 employees, which Musk said was necessary as the company was losing $4 million a day.

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International

Rush for Air Conditioners Sparks Tensions at French Supermarkets Ahead of New Heatwave

Scenes of long lines, overcrowded stores and customer disputes unfolded across France on Thursday as shoppers rushed to buy air conditioners and fans ahead of another expected heatwave.

The buying frenzy comes as the country continues to recover from last week’s extreme temperatures, which exceeded 40°C (104°F) in several areas and produced the warmest night on record, with an average temperature of 22°C (71.6°F). Authorities have linked the heatwave to at least 1,000 excess deaths.

Demand for cooling appliances has surged in recent days, prompting heavy traffic at appliance retailers. The situation intensified on Thursday when German discount supermarket chain Lidl launched a promotion on portable air conditioners and electric fans.

Videos shared on social media showed large crowds gathering outside stores, with customers pushing and rushing to secure the discounted products.

“Lidl France regrets the incidents that occurred in its stores,” the company told AFP, adding that employees were forced to manage tense situations in what it described as a challenging environment.

Outside a Lidl store in northwestern Paris, dozens of customers began lining up as early as 7:00 a.m., two hours before opening, while police monitored the crowd, according to an AFP journalist at the scene.

Although many shoppers remained in good spirits, tensions escalated as some people attempted to cut in line. “I will not open the store until they leave,” a store manager reportedly shouted as frustrated customers protested.

The situation worsened after customers discovered that the store, located in a working-class district of Paris, had only two air conditioning units available for sale.

One of the successful buyers, Lassana, who declined to provide his last name, said he had queued since 4:00 a.m. to secure one of the units.

Another customer, 69-year-old Fatou, was only able to purchase a small fan after what he described as a struggle. He criticized Lidl’s advertising as “misleading,” claiming police had temporarily closed access to the store because of the crowds.

Lidl France attributed the shortages to its fixed annual purchasing cycle, explaining that the promotional products had been ordered a year in advance and were offered at predetermined prices, limiting the available stock.

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International

Peru Expands Emergency Measures Ahead of Heavy El Niño Rains

Peru has declared a state of emergency in 796 districts across 22 regions due to the imminent threat of heavy rainfall linked to the El Niño weather phenomenon, the government announced on Thursday.

El Niño, which causes unusually warm sea surface temperatures in the Pacific Ocean, disrupts global wind and rainfall patterns, often triggering extreme weather events. In Peru, the phenomenon has already driven temperatures up to 26 degrees Celsius, around five degrees above the seasonal average.

According to Peru’s National Center for Disaster Risk Estimation, Prevention and Reduction (Cenepred), more than 9.3 million people are at very high risk of flooding and landslides associated with El Niño.

Interim President José María Balcázar signed a decree extending an emergency measure that has been in effect since January, allowing authorities to implement immediate response and recovery actions in affected areas.

Under the decree, regional and local governments, working alongside Civil Defense and supported by national ministries, are authorized to take extraordinary measures to protect communities and critical infrastructure from the expected impacts of heavy rainfall.

“We have declared a state of emergency in 796 districts across 22 regions due to intense rainfall associated with the El Niño phenomenon for a period of 60 days,” the Presidency of the Council of Ministers said in a statement.

Peru is divided into approximately 1,800 municipalities.

The country’s agency responsible for monitoring El Niño recently upgraded its forecast for the phenomenon from moderate to strong for the period between June and September, with conditions expected to persist through the first quarter of 2027.

Scientists at the U.S. National Oceanic and Atmospheric Administration (NOAA) estimate there is a 63% probability of a very strong El Niño developing between November and January, potentially making it one of the most intense events recorded since 1950.

Peru last experienced El Niño in 2023, when flooding and landslides claimed 99 lives.

The country’s most devastating El Niño events occurred in 1997-1998, leaving around 500 people dead and reducing gross domestic product (GDP) by 6%, and in 1982-1983, when approximately 9,000 people died and the economy contracted by 11.6%.

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International

Three Die During World Cup Celebrations in Mexico City After Mexico’s Victory

Three people died in Mexico City while celebrating Mexico’s 2-0 victory over Ecuador at the 2026 FIFA World Cup, local authorities confirmed on Wednesday.

According to the city’s Health Secretariat, the victims—a 44-year-old man, a 48-year-old woman, and a 19-year-old woman—died from asphyxiation following the post-match celebrations.

Emergency services were dispatched to the Juárez district after reports that three people had lost consciousness shortly after Tuesday night’s match.

Paramedics, firefighters, and police officers responded to the scene, where the victims received first aid and cardiopulmonary resuscitation (CPR) before being transported to a hospital for specialized medical care. Despite the efforts of medical personnel, all three were later pronounced dead.

“We are in contact with their families to provide all the support they need,” Mexico City Mayor Clara Brugada Molinasaid in a statement posted on social media.

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“With my hand on my heart, I extend my deepest condolences to their loved ones. We once again call on everyone to celebrate with responsibility, care, and empathy,” she added.

Mexico’s victory over Ecuador sparked massive celebrations at the Estadio Azteca and across the capital. Goals from Raúl Jiménez and Julián Quiñones secured the hosts’ place in the Round of 16, where they are set to face either England or the Democratic Republic of the Congo, who meet on Wednesday in Atlanta.

Should Mexico advance to the quarterfinals, the team would face either Brazil, coached by Carlo Ancelotti, or Norway.

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