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Musk ‘kills’ new Twitter label, hours after launch

Photo: Richard Drew / AP

| By AFP | Julie Jammot |

Twitter launched two new verification tools Wednesday but “killed” one of them hours later in a messy start to owner Elon Musk’s campaign to revamp the influential platform following his $44 billion buyout.

The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray “official” badge for some high-profile accounts.

But the new gray label was almost immediately scrapped, overshadowing the launch of Twitter Blue, which is currently only available on the mobile app on iPhones and in the United States.

“I just killed it,” Musk tweeted hours after the new tag was added to government accounts, big companies and major media outlets.

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“Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t,” the world’s richest man added.

The U-turn invited further scrutiny of Musk’s plans for Twitter a week after he laid off thousands of workers and drew a massive drop in spending by advertisers, who are wary of the site’s direction.

The blue tick has been a mark of an account’s authenticity and doubts emerged that public figures or media outlets would pay for it. The official gray tag was seen by observers as a workaround to solve that problem.

The launch of the new official label began Wednesday and was on the accounts of companies such as Apple and BMW, as well as public ones such as the White House and major media outlets.

But only hours later, it was gone for many of them.

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Accounts that had received the “official” badge — including Agence France-Presse, BBC News, Pope Francis and Kanye West — saw the mention disappear.

‘A lot of work’

Esther Crawford, an executive who announced the gray tick on Tuesday, insisted that the official label was still going to be part of the relaunch, but that “we are just focusing on government and commercial entities to begin with.”

“There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things — many will fail, some will succeed,” she tweeted Wednesday.

“The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business.”

During a panel for advertisers broadcast on Twitter, Musk exercised some damage control, admitting that a lot of work lay ahead to get the site to the place he wished to reach.

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“We’ve got a lot to do on the software side. I can’t emphasize that enough,” he said.

Musk took control of Twitter after a drawn-out legal battle in which the mercurial tycoon tried to renege on a deal that many believe he overpaid for.

It emerged on Tuesday that Musk sold $4 billion worth of shares in Tesla to help pay for a transaction in which he took on billions of dollars in debt.

Twitter Blue is seen as one way to overcome the loss in advertisers since Musk took over.

Twitter last week fired half of its 7,500 employees, which Musk said was necessary as the company was losing $4 million a day.

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International

IEA warns Middle East conflict could spark worst energy crisis in decades

The ongoing conflict in the Middle East could trigger the worst energy crisis in decades, warned Fatih Birol, head of the International Energy Agency (IEA), who described the situation as “very serious.”

Speaking at the National Press Club in Canberra, Birol compared the current scenario to the oil crises of the 1970s, noting that during those events the world lost around five million barrels of oil per day in each crisis.

“Today, we have lost 11 million barrels per day—more than the two major oil shocks combined,” he said.

The Turkish economist referred to the conflict that began on February 28, following attacks by the United States and Israel against Iran, which have significantly disrupted global energy markets and driven oil prices higher.

Birol warned that the global economy is facing a “very, very serious threat” and expressed hope that the crisis will be resolved soon.

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“No country will be immune to the effects of this crisis if it continues in this direction. Global efforts are urgently needed,” he emphasized.

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International

Colombian Air Force Hercules plane crashes during takeoff with troops onboard

A Lockheed C-130 Hercules operated by the Colombian Air Force was involved in a “tragic accident” while taking off from Puerto Leguízamo, in the Putumayo department of southern Colombia, as it was transporting troops, Defense Minister Pedro Sánchez reported on Monday.

The minister stated on social media that the exact number of victims and the causes of the crash have not yet been determined. He also extended his condolences to the families affected and urged the public to avoid speculation until official information is confirmed.

“This is a deeply painful event for the country. Our prayers are with the victims and their families,” Sánchez said, adding that emergency protocols have been activated and an investigation is underway.

Meanwhile, President Gustavo Petro expressed hope that there would be no fatalities in what he described as a “horrific accident that should not have happened.”

Petro also highlighted ongoing efforts to modernize the country’s air fleet and reiterated the need to acquire new helicopters and transport aircraft to strengthen military mobility, particularly in remote regions.

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According to local media reports, approximately 110 soldiers were on board the aircraft. So far, at least 20 injured military personnel have been rescued.

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International

Paris prosecutors alert U.S. over alleged deepfake strategy linked to Elon Musk

The Paris Prosecutor’s Office said on Saturday that it had alerted authorities in the United States over suspicions that tech entrepreneur Elon Musk may have encouraged the spread of sexualized deepfake content on the social platform X to artificially boost the company’s valuation.

According to prosecutors, the controversy surrounding explicit AI-generated videos—reportedly linked to Grok, the platform’s artificial intelligence system—may have been deliberately triggered to increase the market value of X and X AI.

The office added that the alleged strategy could be tied to the planned June 2026 public listing of a new entity formed through the merger of SpaceX and X AI.

French authorities said they contacted the U.S. Department of Justice as well as legal representatives at the U.S. Securities and Exchange Commission (SEC) earlier this week to share their concerns.

Responding on X in French to a report about the case, Musk referred to French prosecutors using an offensive term.

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When contacted, X’s legal representative in France did not immediately comment.

Grok, the platform’s AI system, has its own account on X, allowing users to interact with it or request content generation. For a period, users were able to tag the bot in posts to generate or edit images, a feature that may have facilitated the spread of such material.

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