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Green tech fights for limelight at CES gadget fest

Photo: Robyn Beck / AFP

January 7th | By AFP | Glenn Chapman |

At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.

But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as “only about machine technology and electronics.”

“It’s also about natural technology that we can leverage using these really cool engineering techniques,” Torbey told AFP.

NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants “by doing the work of 30 regular houseplants,” according to its website.

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Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.

But observers often doubt the seriousness of the consumer tech industry’s commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.

“Until it really, really matters for consumers, it’s just going to kind of be this trend that’s over here on the side,” said Ben Arnold, research firm NPD’s consumer electronics analyst.

“As somebody who studies the market, I’m just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars,” he added.

Ran Roth, the head of tech company Sensibo, agreed that successful devices were the ones that made financial sense and believed his products did just that.

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Roth’s devices use artificial intelligence and sensors to better manage air conditioning, an important concern in the often blistering heat of Israel, where his company is based.

Sensibo’s sensors measure humidity and temperature, and use software that learns a user’s habits, thereby saving energy and money.

Roth said new technology should have a “path to profitability” if it is going to thrive, a recurrent shortcoming of so called green tech that so often fails to be bankable.

“What is good about smart thermostats is that they are readily available and they offer the highest return on investment,” said Roth, who called air conditioning a “human right.”

‘What matters’

But as the climate emergency worsens, industry observers said major tech companies were under more pressure to commit to sustainability goals.

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“We have seen the public naming and shaming of organizations who indulged in greenwashing over the past year,” said Abhijit Sunil of Forrester Research.

“So a lot of organizations are kind of careful in what they mention as their sustainability initiatives and they are now as transparent as possible,” he said.

Sunil said that the real advances on the environment were to be seen in the industrial sector, agreeing that the consumer gadget business may be a step behind when it came to doubling down on going green.

Product design, manufacturing and packaging with an eye on a company’s waste and carbon footprint were the low hanging fruits when it came to environment technology, he said.

One such company, ACWA Robotics, won plaudits at CES for a robot dedicated to the detection and prevention of water leaks in underground pipes. 

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In France, where the startup is located, 20 percent of drinking water is estimated to be lost due to leaky pipes.

Fighting for the environment “is the challenge of a century,” ACWA Robotics engineer Elise Lengrand told AFP.

“I mean sure it’s really cool to make big TVs and stuff, but this is really what matters,” she said.

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International

FBI Warns of Possible Iranian Drone Attack on U.S. West Coast

The Federal Bureau of Investigation (FBI) has warned police departments in California about a possible Iranian plan to carry out a drone attack against the west coast of the United States, according to a report published Wednesday by ABC News.

The warning was issued through a memorandum sent to agencies participating in a Joint Terrorism Task Force, outlining the possibility of a surprise attack involving unmanned aerial vehicles launched from a vessel off the U.S. coastline.

According to the document, intelligence suggested that in early February 2026 Iran may have considered an attack against unspecified targets in California if the United States carried out airstrikes on Iranian territory.

However, the memo also noted that authorities lack additional details about the timing, method, specific targets, or individuals responsible for the alleged plan.

Reports cited by U.S. media indicate that the alert coincided with the start of a military offensive by the administration of Donald Trump against the Iran, a development that has heightened tensions across the Middle East.

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Law enforcement sources with counterterrorism experience told the Los Angeles Times that the warning is part of a routine precautionary advisory based on information from the U.S. Coast Guard.

The sources emphasized that there is no credible indication of an imminent attack and no evidence that Iran currently has the capability to successfully carry out such an operation.

California is home to the largest Iranian community in the United States. According to the Migration Policy Institute, more than half of Iranian immigrants in the country lived in the state in 2019, including around 140,000 people in Los Angeles County alone.

The city also hosts a neighborhood widely known as “Tehrangeles,” where a large Iranian community began settling in the 1960s and continued to grow following the Iranian Revolution.

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International

Trump Says Iran Is Welcome at 2026 World Cup but Warns of Security Concerns

The President of the United States, Donald Trump, said Thursday that the national football team of Iran is “welcome” to participate in the 2026 World Cup, although he suggested it might be safer for the team not to take part in the tournament.

“The Iranian national soccer team is welcome at the World Cup, but I really don’t think it’s appropriate for them to be there, for their own safety,” Trump wrote on his social media platform Truth Social.

His comments came a day after Iran’s sports minister, Ahman Donyamali, said that there are currently no conditions for the country to participate in the tournament following the killing of Iran’s Supreme Leader, Ali Khamenei, during a military offensive launched on February 28 by Israel and the United States.

“After the corrupt government killed our leader, there are no conditions that allow us to take part in the World Cup,” the Iranian official said. He added that the country has faced two wars in the past eight or nine months, resulting in thousands of civilian deaths, making participation in the tournament unlikely.

On Tuesday, the president of FIFA, Gianni Infantino, met with Trump at the White House.

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Following the meeting, Infantino said that Trump reiterated that Iran’s national team would be allowed to compete in the FIFA World Cup 2026.

“We discussed the current situation in Iran and the fact that the Iranian team has qualified to participate in the FIFA World Cup 2026. During the conversation, President Trump reiterated that the Iranian team is, of course, welcome to compete in the tournament in the United States,” Infantino wrote on Instagram.

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International

Iran issues threat to Trump as conflict escalates over Strait of Hormuz

The head of Iran’s Supreme National Security Council, Ali Larijani, threatened U.S. President Donald Trump on Tuesday, warning him to “beware of being eliminated.”

The Republican president had warned on Monday that he would strike Iran “very hard” if the Islamic Republic blocked oil shipments through the Strait of Hormuz, which has effectively been closed since the war began eleven days ago.

“Iran is not afraid of your empty threats. Others more powerful than you tried to destroy the Iranian nation and failed. Beware that you are not eliminated,” Larijani wrote on X.

Earlier, Iran’s Revolutionary Guards — the ideological military force of the Islamic Republic — also said their forces would move to block oil exports from the Gulf.

Meanwhile, Israeli Prime Minister Benjamin Netanyahu said Israel’s military offensive against Iran is far from over.

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“Our aspiration is that the Iranian people free themselves from the yoke of tyranny; ultimately, that depends on them. But there is no doubt that with the measures taken so far we are breaking their bones, and we are not finished yet,” Netanyahu said in a statement.

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