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Green tech fights for limelight at CES gadget fest

Photo: Robyn Beck / AFP

January 7th | By AFP | Glenn Chapman |

At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.

But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as “only about machine technology and electronics.”

“It’s also about natural technology that we can leverage using these really cool engineering techniques,” Torbey told AFP.

NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants “by doing the work of 30 regular houseplants,” according to its website.

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Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.

But observers often doubt the seriousness of the consumer tech industry’s commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.

“Until it really, really matters for consumers, it’s just going to kind of be this trend that’s over here on the side,” said Ben Arnold, research firm NPD’s consumer electronics analyst.

“As somebody who studies the market, I’m just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars,” he added.

Ran Roth, the head of tech company Sensibo, agreed that successful devices were the ones that made financial sense and believed his products did just that.

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Roth’s devices use artificial intelligence and sensors to better manage air conditioning, an important concern in the often blistering heat of Israel, where his company is based.

Sensibo’s sensors measure humidity and temperature, and use software that learns a user’s habits, thereby saving energy and money.

Roth said new technology should have a “path to profitability” if it is going to thrive, a recurrent shortcoming of so called green tech that so often fails to be bankable.

“What is good about smart thermostats is that they are readily available and they offer the highest return on investment,” said Roth, who called air conditioning a “human right.”

‘What matters’

But as the climate emergency worsens, industry observers said major tech companies were under more pressure to commit to sustainability goals.

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“We have seen the public naming and shaming of organizations who indulged in greenwashing over the past year,” said Abhijit Sunil of Forrester Research.

“So a lot of organizations are kind of careful in what they mention as their sustainability initiatives and they are now as transparent as possible,” he said.

Sunil said that the real advances on the environment were to be seen in the industrial sector, agreeing that the consumer gadget business may be a step behind when it came to doubling down on going green.

Product design, manufacturing and packaging with an eye on a company’s waste and carbon footprint were the low hanging fruits when it came to environment technology, he said.

One such company, ACWA Robotics, won plaudits at CES for a robot dedicated to the detection and prevention of water leaks in underground pipes. 

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In France, where the startup is located, 20 percent of drinking water is estimated to be lost due to leaky pipes.

Fighting for the environment “is the challenge of a century,” ACWA Robotics engineer Elise Lengrand told AFP.

“I mean sure it’s really cool to make big TVs and stuff, but this is really what matters,” she said.

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International

Trump replaces Homeland Security Secretary Kristi Noem with Senator Markwayne Mullin

U.S. President Donald Trump announced Thursday the departure of Kristi Noem as Secretary of Homeland Security, one of the key architects of the administration’s policy of deporting undocumented immigrants.

Noem, who has been assigned a new role as a “special envoy” to Latin America, will be replaced starting March 31 by Republican Senator Markwayne Mullin, the president said in a message posted on his social media platform Truth Social.

According to media reports, Trump made the decision after Noem’s recent hearings in Congress, during which she faced tough questions regarding the awarding of a major public contract.

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International

Young Woman Will Represent Mexico at 2026 World Cup Opener, Says President Sheinbaum

Mexico’s president, Claudia Sheinbaum, announced Thursday that the young Mexican woman who proves to have the best ball control skills will receive her personal ticket to the opening match of the 2026 FIFA World Cup in Mexico City.

The left-wing leader had previously said she would not attend the tournament’s opening game on June 11 in the Mexican capital and instead planned to give away the ticket number 00001, reserved for her by FIFA.

During her morning press conference, Sheinbaum explained that women between 16 and 25 years old can participate by submitting a video through an official platform.

“What do they have to do? Keep the ball in the air for one minute,” she said, referring to the soccer juggling challenge that will determine the winner.

Among the judges selecting the winner will be Mexican striker Charlyn Corral, the world’s top female scorer who set a ball-control record in 2005, and professional referee Katia Itzel García.

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Sheinbaum also revealed that she plans to watch the opening match during a large public gathering with giant screens in the Zócalo, located in the historic center near the presidential palace.

“Very few people will be able to attend the opening. So I will watch it here with the people, and a young woman will represent me and the people of Mexico,” the president said.

Sheinbaum has previously commented on the high cost of World Cup tickets, as well as the difficulty of obtaining them in a metropolitan area with more than 20 million inhabitants.

In the 2026 tournament, jointly hosted by United States, Mexico, and Canada, Mexico will stage 13 matches in Mexico City, Guadalajara, and Monterrey.

The opening match will take place at the legendary Estadio Azteca, which previously hosted World Cup opening ceremonies in 1970 and 1986, occasions when the presidents in attendance were famously booed by the crowd.

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Claudia Sheinbaum: Operation Against ‘El Mencho’ Was Based on Pending Arrest Warrants

Mexico’s President Claudia Sheinbaum on Wednesday rejected claims that the military operation that resulted in the death of Nemesio Oseguera Cervantes, known as “El Mencho,” leader of the Jalisco New Generation Cartel (CJNG), was carried out under pressure from the United States government.

Sheinbaum explained that the deployment of federal forces was aimed at executing outstanding arrest warrants against Oseguera Cervantes, who was considered one of the most wanted criminals in both Mexico and the United States.

“That was not the objective (to ease pressure from the United States). It is very important, and I want to repeat it. This individual had an arrest warrant, or several,” Sheinbaum said, referring to the operation conducted on February 22.

According to the president, the initial goal was to capture Oseguera Cervantes, but military forces responded after coming under attack during the intervention.

“The operation was to detain him. The problem is that they were attacked — the Secretariat of National Defense — and they responded at that moment,” she said.

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The president insisted that the action was not carried out in response to external demands, although she acknowledged intelligence cooperation with the United States.

“It was not done in any way because of pressure from the United States, not at all. Of course, there was intelligence information from the United States that was used specifically,” she concluded.

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