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Green tech fights for limelight at CES gadget fest

Photo: Robyn Beck / AFP

January 7th | By AFP | Glenn Chapman |

At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.

But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as “only about machine technology and electronics.”

“It’s also about natural technology that we can leverage using these really cool engineering techniques,” Torbey told AFP.

NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants “by doing the work of 30 regular houseplants,” according to its website.

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Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.

But observers often doubt the seriousness of the consumer tech industry’s commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.

“Until it really, really matters for consumers, it’s just going to kind of be this trend that’s over here on the side,” said Ben Arnold, research firm NPD’s consumer electronics analyst.

“As somebody who studies the market, I’m just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars,” he added.

Ran Roth, the head of tech company Sensibo, agreed that successful devices were the ones that made financial sense and believed his products did just that.

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Roth’s devices use artificial intelligence and sensors to better manage air conditioning, an important concern in the often blistering heat of Israel, where his company is based.

Sensibo’s sensors measure humidity and temperature, and use software that learns a user’s habits, thereby saving energy and money.

Roth said new technology should have a “path to profitability” if it is going to thrive, a recurrent shortcoming of so called green tech that so often fails to be bankable.

“What is good about smart thermostats is that they are readily available and they offer the highest return on investment,” said Roth, who called air conditioning a “human right.”

‘What matters’

But as the climate emergency worsens, industry observers said major tech companies were under more pressure to commit to sustainability goals.

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“We have seen the public naming and shaming of organizations who indulged in greenwashing over the past year,” said Abhijit Sunil of Forrester Research.

“So a lot of organizations are kind of careful in what they mention as their sustainability initiatives and they are now as transparent as possible,” he said.

Sunil said that the real advances on the environment were to be seen in the industrial sector, agreeing that the consumer gadget business may be a step behind when it came to doubling down on going green.

Product design, manufacturing and packaging with an eye on a company’s waste and carbon footprint were the low hanging fruits when it came to environment technology, he said.

One such company, ACWA Robotics, won plaudits at CES for a robot dedicated to the detection and prevention of water leaks in underground pipes. 

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In France, where the startup is located, 20 percent of drinking water is estimated to be lost due to leaky pipes.

Fighting for the environment “is the challenge of a century,” ACWA Robotics engineer Elise Lengrand told AFP.

“I mean sure it’s really cool to make big TVs and stuff, but this is really what matters,” she said.

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International

Trump floats Vance-Rubio potential Republican ticket for 2028 election

U.S. President Donald Trump suggested on Monday that Vice President JD Vance and Secretary of State Marco Rubiocould potentially form a Republican presidential ticket for the 2028 elections.

Speaking during a dinner with law enforcement officials as part of National Police Week, Trump publicly praised both officials and said they could make “an ideal team” for the next presidential race.

“Who likes JD Vance? Who likes Marco Rubio?” Trump asked attendees before adding that the pair “sound like a good combination.”

The president highlighted his vice president’s performance in office, stating that their current partnership has been highly effective. “JD is perfect, that has been a perfect formula,” Trump told reporters later.

He further suggested that a Vance-Rubio pairing could represent a strong presidential and vice-presidential ticket, although he stopped short of offering any formal endorsement.

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“I think it sounds like a presidential candidate and a vice-presidential candidate,” he said, while clarifying that his remarks should not be interpreted as an official backing of any future campaign.

So far, neither Vance nor Rubio has publicly confirmed any intention to run in the 2028 presidential election.

Rubio previously sought the Republican nomination in 2016 but withdrew after losing the primary race to Trump. Later, in a December 2025 interview with Vanity Fair, he said he would be among the first to support Vance if he decided to run for the White House.

Vance, meanwhile, has recently dismissed speculation of any political rivalry with Rubio amid growing discussion about potential future GOP leadership.

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International

Russia Accuses Ukraine of Violating Victory Day Truce

Russia accused Ukraine on Saturday of violating a Victory Day truce that was reportedly agreed with mediation from the United States, claiming that Ukrainian forces carried out attacks on Russian territory as well as on the annexed Crimean peninsula.

Despite the declared ceasefire, the Russian Ministry of Defense said in a statement that Ukrainian forces attacked Russian military positions using attack drones and artillery.

According to the ministry, Ukrainian forces made twelve attempts to advance toward Russian-held positions across several sectors of the front line.

It also alleged that Ukrainian strikes targeted civilian infrastructure in Crimea, several border regions, the Caucasus, and other areas including Moscow and Perm in the Ural region.

The Defense Ministry estimated around 8,900 violations of the ceasefire in total, including more than 7,000 drone attacks and over 1,000 strikes involving tanks, artillery, multiple rocket launch systems, and mortars since the truce came into effect at midnight.

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Russia said its forces responded “symmetrically” to what it described as violations by Ukrainian troops.

Earlier, the Kremlin denied claims that Ukraine attempted to sabotage a military parade in Red Square marking the 81st anniversary of the Soviet victory over Nazi Germany in World War II.

“No attempts were made. Everything went well,” Kremlin spokesperson Dmitry Peskov told local media.

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International

Trump Says U.S.-Iran Talks Progressing, Signals Possible Deal on Strait of Hormuz

U.S. President Donald Trump said Wednesday that Washington is holding “very good” talks with Iran and stated that there is a strong possibility of reaching an agreement to end the conflict and reopen the Strait of Hormuz.

“We’ve had very good conversations over the last 44 hours, and it’s very possible that we’ll reach an agreement,” Trump said during an event held in the Oval Office at the White House.

The president’s remarks came just hours after he announced a temporary suspension of the military operation aimed at escorting vessels stranded in the Persian Gulf due to Iran’s blockade of the strategic Strait of Hormuz.

Trump explained that the pause in operations is intended to facilitate diplomatic negotiations between both sides and prevent further military escalation in the region.

“We’re in good shape, and right now things are going well. Now we have to achieve what we need to achieve. If we don’t, we’ll have to go much further,” the Republican president warned.

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In a post published on his social media platform Truth Social, Trump reiterated that if Iran accepts Washington’s proposed conditions, military operations and the naval blockade affecting the Islamic republic would come to an end.

However, he also issued a new warning to the Iranian government, stating that the United States would respond with attacks “of greater intensity” if Tehran rejects the agreement promoted by the White House.

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