International
Elections in the United States: the battle between Harris and Trump is also fought on TikTok
Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.
The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.
It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.
In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.
In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.
What is your strategy? Who is behind their profiles?
Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.
These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.
For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.
Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.
In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.
Content creators enter campaign
In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.
Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.
One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.
Growth of your accounts in networks
Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.
Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.
Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.
In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.
According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.
The tightest elections of the last century
However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.
According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.
Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.
International
Pope Francis meets former Gaza hostages
Pope Francis met on Thursday at the Vatican with 16 Israelis who had been held hostage in Gaza for months by the Islamist group Hamas, according to the official Vatican news website.
The group consisted of ten women, four men, and two children, as reported by the same source. Several of the former hostages showed the Argentine pontiff banners or photos of their loved ones who remain in captivity.
Francis had previously met with the families of hostages in April this year and November 2023, but this was the first time he had met with individuals who had personally endured captivity.
Since the conflict between Israel and Hamas began, the pope has repeatedly called for the immediate release of Israeli hostages, while also condemning the suffering of the Palestinian population.
The war erupted on October 7, 2023, when Islamist militants attacked southern Israel, killing 1,206 people, mostly civilians, and kidnapping 251, according to an AFP tally based on official Israeli figures that include hostages who died in captivity.
Of the kidnapped, 97 are still being held in Gaza, but the Israeli military estimates that 34 of them have died.
The military offensive launched by Israel in response has killed at least 43,736 people in the Gaza Strip, mostly civilians, according to data from the Ministry of Health in the Hamas-governed territory.
International
Israeli airstrikes on Damascus kill 15 and injure 16, including women and children
Israeli forces carried out airstrikes on residential buildings in the Syrian capital, Damascus, and its surroundings on Thursday, resulting in at least 15 deaths and 16 injuries, according to Syria’s Ministry of Defense and state television.
The ministry stated that around 3:20 p.m. local time (12:20 GMT), the Israeli military launched an aerial attack from the direction of the occupied Golan Heights, targeting several residential buildings in the Mazzeh neighborhood in western Damascus and the Qudsaya suburb to the northwest of the capital.
The airstrikes “resulted in the death of 15 people and injuries to 16 others, including women and children,” based on initial estimates, in addition to significant damage to private property and civilian buildings, the ministry added.
Meanwhile, state television reported Israeli airstrikes on three buildings in Mazzeh and another on a building in an educational complex located in a residential area of Qudsaya.
Following the strikes, loud explosions were heard throughout the city, and thick plumes of smoke could be seen rising from the targeted locations. Ambulances and emergency services rushed to the scene to attend to the victims.
International
Drug trafficker dies after boat collision with Guardia Civil Vessel in Sanlúca
Three people were on the boat that collided with a Guardia Civil vessel around midnight at the mouth of the Guadalquivir River in Sanlúcar de Barrameda, near the Andalusian city of Cádiz, a spokesperson for the Civil Guard reported.
Two officers sustained “contusions,” the spokesperson explained.
The drug traffickers managed to bring the boat to shore, where one of them was “abandoned” severely injured. The other two fled.
The Civil Guard officers attempted to resuscitate the victim before transporting him to Sanlúcar de Barrameda, but he ultimately died early in the morning.
The other two suspects took advantage of the officers’ absence while they were taking the victim and returned to set their boat on fire.
The collision occurred very close to the site of another accident on September 1, where a drug trafficker died following a Guardia Civil pursuit.
The suspects’ boat traveled “400 meters” before crashing head-on and “at full speed” into the riverbank, where a hundred bundles of hashish were found.
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